Ten digital trends of 2017: a key year

2017 will be a key year for the development of all things digital within businesses. The introduction of electronic invoicing for B2B transactions is one example of this, which began on 1st January 2017.

Here are the digital trends for the new year, according to a study carried out by Gruppo CMT.

 

DIGITAL TREND

#1 MULTICHANNEL MARKETING

Combining the use of various tools is going to become increasingly important. Corporate organisation and cash flows should expect to see an integration between paper and digital use.

#2 EXPERIENCE

Technologies used by businesses will have to be user-friendly, easy to understand, and easy for their users to operate.

#3 PLATFORM APPROACH

Fast responses and personalisation, in order to have increasingly cutting-edge communication tools.

#4 MEASURABILITY

It is essential to measure your results, by tracking their content and checking their outcomes.

#5 FLEXIBILITY

Farewell to rigid solutions: businesses will have to equip themselves with scalable and personalisable systems that allow gradual interventions.

 

#6 EVOLUTION

Companies will have to bring in new digital solutions and have a complete overhaul of how work is organised internally.

#7 SECURITY

Security is always a delicate subject, but an important one. Certifications and accreditations will become increasingly necessary to establish trusting relationships in companies.

#8 SAVINGS

This concept includes various subjects: from courses to scheduling, workspaces, and resources.

#9 SPEED

Digital tools allow us to speed up communication both internally and externally, thereby improving the managerial efficiency of the company.

#10 PERVASIVENESS

Innovation must involve all company levels, and be present within companies of all sizes.

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